WE'VE BEEN LISTENING
For more than seven years, we've been in conversation with artists, creatives, and industry professionals across Canada.
National Reach
BASED IN EDMONTON. WORKING ACROSS CANADA
1,000
HOURS OF STORIES, INSIGHTS AND RESEARCH
30,000
WEEKLY CONTENT VIEWS
7+ Years
SUPPORTING INDEPENDENT ARTISTS
100+
ARTIST CONVERSATIONS
Through more than 100 conversations with artists across Canada, one pattern keeps emerging: creative careers rarely stall because of talent. They stall when artists lose clarity about who they're serving, where they fit, and how to build meaningful audience relationships.
TRANSFORMATION
Most Artists Don't Need More Content.
They Need More Clarity.
Many artists know how to create. Fewer know:
Who their audience is | Where they fit in the market | How to communicate their value | How to build a sustainable career
That's where we come in.
Clarity
Who are you?
What is this project really about?
What role do you want music to play in your life?
Audience
Who is most likely to care?
Who are your first 1,000 true fans?How do they discover your music?
Positioning
What makes this project distinct?
Where do you fit within today's music landscape?
Connection
How do we build connection?
Where do audiences gather?
What opportunities fit best?
SERVICES
How We Help
Artist Discovery Session
A 90-minute strategy session to clarify your audience, sharpen your positioning, and map your next steps.
Artist Development Partner
Ongoing strategic support to help you build a sustainable creative career and grow meaningful audience relationships.
Project Development
Strategic leadership from concept to release—aligning your story, audience, and rollout for lasting impact.
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LEARN FROM THE WORK
For more than seven years we've documented conversations with artists, producers, and creative leaders exploring audience, storytelling, sustainability, and building careers that last.
The Story Behind The Make Studios
For more than a decade, I've worked at the intersection of storytelling, audience engagement, and community building.
Through The Make Studios, I've spent years in conversation with independent artists across Can ada, producing more than 100 artist interviews and documenting the realities of creative careers.
What I've learned is that artists rarely struggle because of talent. They struggle because they're unclear about who they're for, how they fit, and how to build meaningful audience relationships.
Today, I help artists move from idea to audience through strategy, positioning, storytelling, and project leadership.
VOICES FROM THE COMMUNITY
(3× Juno Award Winner)
Caity Gyorgy
I really enjoyed being interviewed on Pop Up Conversations. The questions were thoughtful and clearly well researched and the atmosphere was an amazing balance of fun, casual and professional!”
Award winning singer and songwriter
Francois Klark
Chatting with Efe on Pop Up Conversations was like reconnecting with an old friend I didn't know I had.
Joshua Hyslop
Victoria-based singer and songwriter
I had a wonderful time chatting with Efe for Pop Up Conversations. The conversation was easy, his questions were insightful and the time flew by. If the chance to be on the show ever came up again, I’d happily jump at it”
