The collaboration
We worked together on a music video designed to do more than accompany a song. It was built as a narrative asset. Something Junior could stand behind and use as part of how he introduced himself to venues, collaborators, and audiences.
The project was relationship-first. It was about building trust, experimenting creatively, and documenting a moment honestly.
Meeting the artist
where he was
When we first connected with Junior Genius in 2021, he was at a moment many independent artists recognize. The music was there, but the visuals needed to reflect the depth, confidence, and direction of the work.
The goal wasn’t scale or promotion. It was clarity. Creating something that felt true to who he was becoming as an artist.
About the artist
Growing up in Malton, Ontario in the early 1990s, Junior Geenius was immersed in Jamaican culture and music from an early age. Local artists like Sly Fox, Ritchie Lou, and Grizzly Cat could often be found cyphering nearby, while sound systems such as Torpedo, Genesis, and Turbo Sonic brought basement dances to life.
Watching artists sharpen their craft on those sound systems left a lasting impression. Drawn to the rhythms, lyricism, and energy of the space, Junior began developing his own style and voice.
He recorded his first track, Million Dollar Baby, produced by Kastro da Mac, and sent it to local radio stations. The song caught traction when DJ Red X played it on 105.5 FM for twelve consecutive weeks. Junior continued recording with Kastro da Mac and Twin Studios, steadily sending new material to radio.
His work received ongoing support from DJs including Scabba G, Rookie Danger, and Lennie Vybez, who featured his music on 89.5 FM for multiple weeks. These early moments helped establish Junior Geenius as a respected voice within Toronto’s reggae and dancehall community.
About the song
Big Already reimagines Super Cat’s iconic record through a distinctly Canadian lens. On the track, Junior Geenius pays homage to fellow artists, selectors, and DJs across Toronto, giving recognition while the community continues to grow and evolve.
More than a tribute, Big Already functions as a unifying anthem for Canadian reggae. It highlights artists, DJs, and trailblazers shaping the genre, while also extending shoutouts to cities, provinces, and territories across the country.
Produced by Smokeshop Studios, known for work with artists such as Exco Levi and Eyesus, the track reflects both respect for reggae’s roots and a commitment to pushing the culture forward within Canada.
What followed
Following the release of the video, Junior began securing more live bookings across the Greater Toronto Area. The project became part of how he presented himself professionally and helped open doors to new opportunities.
While no single piece defines an artist’s journey, this work played a meaningful role in supporting his momentum at the time.
An ongoing conversation
Our relationship didn’t end with that project. We remain in conversation today, continuing to explore how storytelling and strategy can support what comes next.
This is the kind of long-view collaboration The Make Studios is built for.